removes big sites that probably won’t accept guest posts)
Go to the “Websites” tab
Here you will see the top 100 sites getting the most search traffic to content about your topic. These are good sites to pitch a guest post, as they’ve already written about similar topics before.
Bibi recommends using AI to help with your pitch:
Ai is an awesome tool [for pitching]. It can help you create everything from catchy subject lines to compelling pitches and even eye-catching visuals.
For example, she used AI to create Midjourney images that combined cats and dogs with her target niche. When she reached out to trucking companies, this charming approach got a lot of positive attention.
If zany or “out there” isn’t really your jam, that’s fine. As Bibi says, it’s not a necessity. The point is to use AI to improve your pitches and make them more creative.
You don’t always need to be funny or wild, but AI lets you create highly targeted content in formats that would typically require a whole team with specialised skills. So, even though guest posting might seem basic, the possibilities are endless with AI. Just keep experimenting with it!
Find a page with links, make something better, pitch it as a replacement (aka the “skyscraper” technique)
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Most people assume that “skyscraper” is dead because it worked well in 2017, then got abused until it didn’t work anymore. But we’re finding that it’s starting to open up again now.
This is arguably the most famous link building technique there is, but if you’ve been hiding in a cave for the last decade, here’s how it works in a nutshell:
For example, this list of best headphone recommendations has 469 referring domains…
… but it hasn’t been updated since 2021:
Given how fast the headphone industry moves these days, this means that hundreds of sites are linking to a completely outdated list of recommendations.
To take advantage of this, you would:
Publish an up-to-date list of headphone recommendations (aka. “skyscraper” content)
Pitch this as a replacement to everyone linking to the outdated post.
Here’s a quick tip from Eric to help maximise your results:
Give people extra incentive to link by offering to share their content on your social networks. We do this when promoting our clients’ content and it still works relatively well.
Rajesh Magar
Rajesh Magar is CMO at GrowUncut. With over 15 years in the digital marketing industry, Rajesh is the author of many data-driven studies and actionable marketing frameworks, some of which gained industry-wide recognition. He enjoys challenging conventional marketing knowledge and optimizing for simplicity and efficiency.
