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Expand your SEO and marketing knowledge with detailed tutorials and case studies.

What Are Title Tags? How To Write Them for SEO

A title tag is a bit of HTML code used to specify the title of a webpage. It appears in Google’s search results, social media posts (if you don’t have OG tags), and in the browser tab. Here’s an example of how the code looks: And

12 Link Builders Share Strategies That Work in 2024

Here you will see the top 100 sites getting the most search traffic to content about your topic. These are good sites to pitch a guest post, as they’ve already written about similar topics before.  Bibi recommends using AI to help with your pitch:  For example,

What Are Keywords? How to Use Them for SEO

Keywords are the words and phrases that people type into search engines to find what they’re looking for.  For example, if you were looking to buy a new jacket, you might type something like “mens leather jacket” into Google. Even though that phrase consists of more

How to Optimize Your Google My Business Listing in 30 Minutes

Google My Business is a free tool that allows business owners to create, manage and optimize their Google Business Profile. It exists to help businesses attract new customers from search and maps. Here are just a few tangible benefits to claiming and optimizing your Google Business Profile:

How to use GA4 to optimize your digital marketing strategy

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. But first, you need to get some basic considerations nailed down. When gathering information, journalists ask six classic questions: Who? What? When? Where? Why? How? And you can

Google Search Console Insights adds your growing content report

Google has upgraded Google Search Console Insights to show more insights into your content even if you do not have an associated Google Analytics account assigned to that property. Google added a new report named “your growing content” that shows impression and click growth changes for your

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